Webbula is pleased to announce the integration of Webbula’s more than 200 million mobile device IDs into Oracle Advertising’s BlueKai Marketplace. This new integration expands upon Webbula’s current data offering to Oracle customers by allowing mobile ad targeting through people-based data.
As mobile device use and mobile advertising continue to surge, marketers face an increasing challenge reaching the same people across the various devices they use, including tablets and mobile phones. Webbula’s deterministic data paired with mobile IDs allows marketers to pinpoint target audiences with effective campaigns across channels.
Webbula’s data expansion provides 100% non-modeled deterministic data for mobile, delivering outstanding precision at scale and helping meet the growing need for identity-based mobile data.
Founded in 2009, Webbula focuses on data quality through proprietary quality-centric and fraud-mitigating technology, and it prioritizes quality data over quantity to deliver campaign accuracy and compliance. Webbula’s Audience Targeting data forgoes all models and uses information volunteered by consumers through hundreds of sources including survey, transactional, and publisher data. Because data is continually obtained from multiple sources, a scale is still achieved while prioritizing quality over quantity. Webbula’s Audience Targeting data becomes extremely valuable when marketers overlay Webbula’s valuable user attributes like demographics, interest, automotive, B2B, political, and financial attributes with the mobile device IDs.
Webbula’s data integration with Oracle Advertising goes well beyond traditional ad targeting data, not only meeting today’s cross-channel needs but also providing insight into the consumers most likely to respond to mobile targeting. The use of mobile device IDs paired with individual attributes allows marketers to deliver in-app ads and mobile experiences to increase user engagement across devices.
Webbula is sponsoring the Oracle Advertising Live Tent at the Cannes Lions Festival and will be present for on-site meetings. To request a meeting with our team, please complete our contact form. Learn more about Webbula’s Audience Targeting solution through our Data Vault FAQ or download our Data Taxonomy.
Webbula is sponsoring the Oracle Advertising Live Tent at the Cannes Lions Festival and will be present for on-site meetings. To request a meeting with our team, please complete our contact form. Learn more about Webbula’s Audience Targeting solution through our Data Vault FAQ or download our Data Taxonomy.
