Video | What is Webbula Data Appends?



What are Data Appends?

Data appends, often known as "data enhancement," is a marketing practice that involves taking a customer's Personal Identifiable Information (PII) data, such as first name, last name, postal address, email, phone, etc., and matching it against a master database to add additional data points for the customer.

What is Webbula Data Appends?

Think of your customers’ data like a puzzle with missing pieces, except you don’t know which pieces are missing. 

Webbula’s Data Appends finds those missing pieces for you. Like puzzles, data is only as good as the information it contains. Things transform over time. People move, change jobs, switch emails. The list is endless.

Download our 2021 State of Appends Special Report

Webbula Data Appends helps you reconnect and expand your relationship with your customers. On average 3% of your customer data goes bad every month, Data Appending can help you stay in touch with those hard-earned customers all while learning more about them and your existing customers.

For example, maybe all you have are email addresses. Wouldn’t it be great to learn more about the customers those addresses belong to? 

What are their hobbies? 

An understanding of your audience’s hobbies and interests can help you speak your customers’ language. Knowing what matters to them means you can craft a more compelling message.

What kind of car do they drive? 

Insight into car choice is useful for dealerships and auto shops. Target customers based on the year, make, and model of the current vehicle. Market more effectively to folks who are due for an upgrade.  

What’s their postal address? 

This information is useful for account-based marketing and direct mailer marketing tactics. It’s also valuable for targeting consumers in a specific geographic location. 

Why Webbula Data Appends are Different

Built on the foundation of self-reported and non-modeled, constantly updated data, Webbula’s Data Enhancement contains over 330 million multi-method hygiene rated email addresses, 200 million mobile IDs, 245 interest categories, 85 million auto records, and much more. All pulled from over 100 trusted sources. 

We compare your puzzle with our completed picture and all of a sudden the missing pieces start falling into place.

Get a better understanding of who your customers are by interest and cross-channel behaviors and start sending targeted and more effective email campaigns. 

Start filling in missing customer data gaps today. Contact a Data Solutions Expert to start improving marketing campaign performance and ROI.

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