Thanks to Chrome Changes, Email is Needed More Than Ever


third party cookies

The digital marketing world thrived on third-party cookies for years to track website visitors, collect data to better personalize and help target ads to the right audiences, but things are about to drastically change.

Earlier this month, Google Chrome has announced their decision to phase out third-party cookies over the past two years. This follows the 2013 announcement made by Apple and Firefox to block third-party cookies. 

What does this mean for marketers? Our old reliable friend email becomes that much more vital as a unique identifier. 

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