For any business that relies on email data, you can understand the constant maintenance and cost it takes to keep your list healthy. As your list continues to grow, it’s important to keep up with regular cleanings to ensure that all your emails are qualified and make it to the inbox. Yet, how do you know which provider is best for your needs?
Even if you’re an email marketer who has never used an email cleansing service before, or you’re experiencing low deliverability and sender reputation due to problem accounts like spam traps, bots, moles and other harmful threats.
We encourage you to test your email lists with multiple providers. There are many factors that you should take into consideration when finding that perfecting email cleansing provider.
Important Considerations When Evaluating Email Cleansing Services
1. Interface
This doesn’t necessarily make it or break it, but the interface must allow you to find what you need. The call to action to upload or download a file should not be buried under 3 different clicks.
2. Features
Having the ability to add users, delegate credits, generate API tokens, or IP Addresses within your interface without having to talk to a sales person is a bonus.
3. Security
Examine a vendor’s data retention policy to determine how long they hold your data. It’s important to know how they use, resell, or cross-reference your data.
4. Price
It’s important to consider price as one of your factors for final decision making, but it shouldn’t be the top reason because cheap isn’t always necessarily the best.
5. Speed
Whether you’re in a time crunch, or thoroughly testing a few cleansing providers, every email marketer looks for how quick the results get back to them. The industry standard for receiving your results is within 24 hours.
6. Support
A company that has a dedicated responsive support team on call 24/7 is always a plus. Look to see if there’s a phone number, email address or a live chat in place.
7. The Most Important Factor to Consider – Accuracy
We always encourage you to run a free test of up to 10,000 emails between 2-3 different verification and hygiene providers. Email verification services only identifies valid and invalid email addresses, typos and greylistings.
Email Hygiene goes a step further and identifies malicious email addresses like spam traps, bots, moles, screamers, seeded trackers and disposable domains. These threats are causing your poor deliverability, sender reputation, and can put you on a blacklist.
Test your email lists and let the results speak for themselves. This allows you the opportunity to judge your own risk tolerance, and it doesn’t destroy any data. The email threats are categorized into Reputation, Fraud, Delivery, and Conversion threats rated to make the decision as easy as possible.
Talk to a member of our data solutions team to get started.
