Consumers are becoming savvier about how brands use their personal data. From how their data is being collected, to how it’s being used many consumers feel they are losing control….
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I recently came across a thread on LinkedIn that sparked the topic for this article. As I scrolled through, I was concerned by how many email marketers believe double opt-In…
What is CRM data integrity and why does it matter? Data integrity is defined by database.guide as the accuracy and consistency of data. As the Data Solutions Experts, we’d add…
Recent developments around data privacy and data collection have made marketers everywhere start wringing their hands and scratching their heads.
What is Bulk Email Validation? A bulk email validation service is a real-time server ping that verifies that a number of recipient account mailboxes exist, are currently active, and are…
Published on April 16, 2019. Updated on December 21, 2020 If you’ve never heard of Click Farms, then you are in for a shock. Almost no one is immune from...
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Published on November 17, 2020 From PRWeb Webbula, The Data Solutions Experts, is honored to assist AIMM with its mission and is proud to partner with Truthset to effectively…
Publish Date November 5, 2019. Updated on March 21, 2022 There is no doubt that a big pain marketers face is having to string together data from multiple sources to…
I recently came across a thread on LinkedIn that sparked the topic for this article. As I scrolled through, I was concerned by how many Marketing Professionals believed Double Opt-In...
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Whether you have been in the email marketing industry for five weeks or 15 years, we all have a unique and beautiful story of how we all started. This is...
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Before you get into the messaging and list segmentation, it’s best to start with a data health analysis with a bulk email email verification service. You have no idea where...
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Over the past few years, the industry buzz has been about the rise of Customer Data Platforms (CDPs) and how they’ve extended the value of first-party data, while third-party data...
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As a marketer there is nothing you need more than a lead verification tool to protect your web forms from fake submissions. It is frustrating when people who sign up...
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Most marketers are aware that every company sending email has a Sender Reputation Score that Internet Service Providers (ISP’s) use to rate how well their messages are being received by...
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What is California Consumer Privacy Act (CCPA)? Established in June 2018, the California Consumer Privacy act was created to establish a comprehensive privacy regulation in the state of California. The...
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Marketers, it’s time to defend your forms with Webbula’s real-time verification and hygiene via our leadHygiene technology. LeadHygiene can help you confirm the accuracy of Names, U.S. Addresses, Phone Numbers...
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What is Email Appending? Email appending is one of the most accurate and quickest ways to add email to your customer data. Who wouldn’t want that? Even though it has...
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Oracle Advertising has recently announced a new Premier Data Provider program. The program has been designed to make the process for media buyers easier to classify the finest, applicable and...
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Every month about 3% of customer data becomes obsolete due to changing conditions. Customers move, get married, change names, or pass away. Whatever the reason this fact is why marketers...
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Personalization is like the golden ticket for marketers, everyone wants it but is it really that easy? With artificial intelligence (AI) expanding, such as voice text features, smart personal assistants...
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The Automotive industry has a huge opportunity due to technological advancements and the sheer amount of data in the industry. Auto Dealerships and Companies should be more prepared to understand...
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Webbula is thrilled to expand our products in response to the growing demand from our customers. Webbula is now proud to present leadHygiene. Marketers, defend your forms with more than...
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Customization and Personalization, we hear these words a lot, and we often hear people using these as if they have the same meaning. But do they really? There is a...
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Email Marketing today is becoming less and less about promoting your products/services and discounts and more about personalizing your subscriber's experience to serve their wants and needs. When your subscribers...
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The holiday season is here! Thanksgiving, Black Friday, and Cyber Monday are the biggest shopping days of the year and are literally just a few days away. Since we’re on...
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Data Onboarding is a topic that’s been generating a lot of chatter in the marketing world lately. The MarTech industry has been buzzing by the potential of utilizing offline data...
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Programmatic Media Buying is here to stay. It is impossible to estimate what percentage of current ad buying is being done programmatically, but there is no doubt it is on…
Data Privacy Day was established to provoke a discussion and allow individuals and companies to take action to better protect their data. Society is generally unaware of how and why…
