Category

third party data

Retail Email Marketing: Harnessing the Engagement of Email in a Post Pandemic Retail Season
Is the future of retail digital, and direct-to-consumer? We don’t predict the end of retail foot...
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How Zero-Party Data will Drive Personalisation this Year and Beyond
Consumers are becoming savvier about how brands use their personal data. From how their data is...
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A Guide: The Difference Between Zero, First, Second, & Third-Party Data
Recent developments around data privacy and data collection have made marketers everywhere start...
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