Marketers and advertisers need reliable, accurate audience data for cross-device campaigns—like ad targeting, retargeting, marketing automation, email, and more. Traditionally, marketers have used cookies to learn about prospects online. But…
Unlock the Potential of your Data with a Data Append Service In the past some marketers have had a bad taste in their mouth in regards to data append service….
There’s an old saying: If you keep doing what you’re doing, you’ll keep getting what you’re getting. When you repeatedly market to the same list and the same demographics, your…
Webbula is pleased to announce the integration of Webbula’s more than 200 million mobile device IDs into Oracle Advertising’s BlueKai Marketplace. This new integration expands upon Webbula’s current data offering…
As a savvy marketer, you’re probably taking steps to know your audience on a deeper level. Maybe you gather details on demographics and purchase history. Perhaps you use modeling to…
As a savvy marketer, you’re probably taking steps to understand your audience on a deeper level. Maybe you gather details on demographics and purchase history. Perhaps you use modeling to…
Two types of data face off on the ice. Which will be victorious for your marketing? Marketers and advertisers need reliable, accurate audience data for cross-device campaigns—like ad targeting, retargeting,…
