Category

targeting

The Difference Between Deterministic Data and Probabilistic Data
  Marketers and advertisers need reliable, accurate audience data for cross-device...
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How Marketers can Capitalize on Email Marketing Personalization 
Email marketing personalization has proven to be one of the best ways to increase email...
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Oracle Data Cloud Names Webbula to Premier Data Provider Program
Oracle Data Cloud has recently announced a new Premier Data Provider program. The program has...
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Beet.TV Interview with COO Douglas Egeth
Webbula’s Chief Operating Officer Douglas Egeth made an appearance on Beet.TV at the InFronts...
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How Webbula Overcomes Data Challenges in the CPG Industry
Personalization is like the golden ticket for marketers, everyone wants it but is it really...
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How Webbula Super Charges Segmentation and Personalization in Email Marketing
In this article, we will discuss how Webbula can provide you the data to better segment and...
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Not Your Mom’s Data Appends
Data Appending is a Powerful Tool to have in Your Marketing Toolbox In the past some marketers...
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Sending Advertising Back to School
It's that time of year and back-to-school presents a huge opportunity for retailers. This...
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How to Drive Sales with Non-Traditional Advertising Data
There’s an old saying: If you keep doing what you’re doing, you’ll keep getting what you’re...
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Webbula Expands Integration Within Oracle’s BlueKai Marketplace, Adds 200 Million Mobile Device IDs to Help Meet Mobile Marketers’ Needs
Webbula is pleased to announce the integration of Webbula’s more than 200 million mobile device...
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