Marketers and advertisers need reliable, accurate audience data for cross-device campaigns—like ad targeting, retargeting, marketing automation, email, and more. Traditionally, marketers have used cookies to learn about prospects online. But…
Publish Date November 5, 2019. Updated on March 21, 2022 There is no doubt that a big pain marketers face is having to string together data from multiple sources to…
Post from March 2016. Updated on April 14, 2020 Political campaigns have spent increasingly higher amounts on digital ad campaigns over the last several elections. According to Tech for Campaigns,…
There’s an old saying: If you keep doing what you’re doing, you’ll keep getting what you’re getting. When you repeatedly market to the same list and the same demographics, your…
As a savvy marketer, you’re probably taking steps to know your audience on a deeper level. Maybe you gather details on demographics and purchase history. Perhaps you use modeling to…
As a savvy marketer, you’re probably taking steps to understand your audience on a deeper level. Maybe you gather details on demographics and purchase history. Perhaps you use modeling to…
Two types of data face off on the ice. Which will be victorious for your marketing? Marketers and advertisers need reliable, accurate audience data for cross-device campaigns—like ad targeting, retargeting,…
Achieving a cross-channel understanding of the customer is challenging with constantly evolving technologies and an infinite choice of data providers. Data is a powerful tool for marketers and advertisers, enabling…
As a business, you provide a valuable product or service to your customers, but are you targeting the right individuals with value? By utilizing a differentiated data asset that goes…
WEXFORD, Pa., Feb. 11, 2016 – Webbula announces a strategic data integration with LiveRamp, the leader in data onboarding and connectivity services, to increase the availability of its audience data…