Category

retargeting

The Difference Between Deterministic Data and Probabilistic Data
  Marketers and advertisers need reliable, accurate audience data for cross-device campaigns—like...
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How to Get Your Data Ready for Your Next  Customer Data Platform
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How to Gain an Edge on Voter Data to Maximize Political Campaign Success
Post from March 2016. Updated on April 14, 2020 Political campaigns have spent increasingly higher...
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Advertisers Are Not Happy With Their Facebook Lookalike Audience Results
  Last week Marketing Land published an article reporting that advertisers are seeing diminished...
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How Webbula Overcomes Data Challenges in the CPG Industry
Personalization is like the golden ticket for marketers, everyone wants it but is it really that...
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How Webbula Super Charges Segmentation and Personalization in Email Marketing
In this article, we will discuss how Webbula can provide you the data to better segment and...
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Sending Advertising Back to School
It's that time of year and back-to-school presents a huge opportunity for retailers. This...
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How to Drive Sales with Non-Traditional Advertising Data
There’s an old saying: If you keep doing what you’re doing, you’ll keep getting what you’re...
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Why Email is the Unique Customer Identifier for Marketing Campaigns
As a savvy marketer, you’re probably taking steps to understand your audience on a deeper level....
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Maximizing Revenue with Data Enhancement and Segmentation
You’ve worked hard to build a quality in-house list through subscribers, transactions, and lead...
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