Category

marketing trends

Four Steps to Reduce Subscription Customer Churn Using Email Marketing
Reducing customer churn is important, especially for organizations that use a membership or...
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Dispelling the Myth that Email Verification and Hygiene isn’t Needed with Double Opt-In
I recently came across a thread on LinkedIn that sparked the topic for this article. As I scrolled...
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3 Marketing Automation Strategies for Sustaining Success
An effective marketing automation strategy drives lead generation and the shortest path to...
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How to Improve Cross-Channel Marketing with Data Enhancement
The ability to provide a seamless experience for your customers and reach them on their phones and...
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3 Last-Minute Tips to Get All the Revenue You Can from Your Holiday 2021 Email Marketing Campaigns
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The Difference Between Deterministic Data and Probabilistic Data
  Marketers and advertisers need reliable, accurate audience data for cross-device campaigns—like...
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2022 Email Marketing Predictions from the Email Experts
It’s that time of the year again, marketers are deep into holiday planning.  Just when the holiday...
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Open Rates Aren't Perfect: How to really know if your emails are engaging
For the new year, Webbula is launching a series of blog posts about email marketing metrics. We...
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Email Metrics to Replace Open Rates After the iOS 15 Update
For the new year, Webbula is launching a series of blog posts about email marketing metrics. We...
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3 Ways a Reverse Email Append Can Help Your Business
  What is a reverse email append? A reverse email append is when an opted-in, consenting, and,...
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