Category

marketing trends

How Email Marketers Prepare to Say So Long to Apple Mail Tracking Pixels
  There’s a lot of concern from email marketers about Apple Mail Privacy Protection...
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Inactive Email Subscribers: Measure and Minimize Instead of Reactivating
For the new year, Webbula is launching a series of blog posts about email marketing metrics. We...
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How Marketers can Capitalize on Email Marketing Personalization 
Email marketing personalization has proven to be one of the best ways to increase email...
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Harnessing the Intimacy of Email in a Post-Covid Retail World
Friends, I have seen the future of retail, and it is digital and direct-to-consumer. No, I’m...
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Email Marketers: Are You Thinking “Outside of the Box”?
Email marketing is widely acknowledged as having the highest ROI across marketing activities...
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Dispelling the Myth that Email Verification and Hygiene isn’t Needed with Double Opt-In.
I recently came across a thread on LinkedIn that sparked the topic for this article. As I...
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A Road Trip to Clean Email Data
  Whether you have been in the email marketing industry for five weeks or 15 years, we all have...
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3 Ways a Reverse Email Append Can Help Your Business
  What is a reverse email append? A reverse email append is when an opted-in, consenting, and,...
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Data Gurus Podcast: Email is Here to Stay
Special thanks to Sima Vasa and Infinity Squared for allowing us to be a guest on their Data...
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Webbula at Home: Adjusting to Our New Workspace
Like many around the world, the Webbula office headquarters in Pittsburgh have been dormant,...
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