Relative Articles: Data Quality for the Hospitality Industry Email List Cleaning: 6 Tips for Mastering a Clean, Active Email List to Achieve High Deliverability How Zero-Party Data will Drive Personalisation…
Relatable Article 3 Email Marketing Automation Strategies for Sustaining Success Email marketing automation is the bedrock of many B2B marketing campaigns. When it comes to scaling email as a marketing…
Two years ago, the sports and entertainment industry had to scramble due to canceled shows and events. At the time, it was hard to determine when fans could get back…
I recently came across a thread on LinkedIn that sparked the topic for this article. As I scrolled through, I was concerned by how many email marketers believe double opt-In…
What is CRM data integrity and why does it matter? Data integrity is defined by database.guide as the accuracy and consistency of data. As the Data Solutions Experts, we’d add…
What is Bulk Email Validation? A bulk email validation service is a real-time server ping that verifies that a number of recipient account mailboxes exist, are currently active, and are…
What is Reverse Email Appending? Reverse Email Appending Services is when an opted-in, consenting, and, where necessary, GDPR compliant email address is used to return all other data that may…
Are You Smarter Than An Email Expert? Play our new game show and find out! Winners claim bragging rights and the chance to nominate an email expert for a future…
Are You Smarter Than An Email Expert? Play our new game show and find out! Winners claim bragging rights and the chance to nominate an email expert for a future…
Are You Smarter Than An Email Expert? Play our new game show and find out! Winners claim bragging rights and the chance to nominate an email expert for a future…
Are You Smarter Than An Email Expert? Play our new game show and find out! Winners claim bragging rights and the chance to nominate an email expert for a future…
For the new year, Webbula is launching a series of blog posts about email marketing metrics. We have a variety of esteemed authors from the email industry lined up to…
Email marketing is widely acknowledged as having the highest ROI across marketing activities for most companies. But that reputation has led some companies to put their email programs on autopilot,…
I have a confession to make. I was an email volume junkie. Some would have even called me a spammer. I wasn’t purposely doing email wrong. I was doing…
Trendline and Webbula The last quarter of the year is the busiest and most competitive time for email marketers. To ensure your email campaigns are reaching the inbox and your…
A greylisting is simply another way of protecting email users against potential spam attacks. Here’s how it works. A mail transfer agent (MTA) will use a greylisting (or graylisting)…
Inbox Pros and Webbula have teamed up to create a white paper, “Increased Deliverability Starts With Good Email Hygiene” to give email marketers tips for best email practices. Marketers…
What are the best practices for welcoming subscribers to your email list? Before you send out an email trying to sell something to your subscriber, you should make a good…
Email Marketing can be an inexpensive way to reach your customers and prospects. Who wouldn’t want to take advantage of this tactic to gain more business and generate a healthy…
What are the ingredients of a good email campaign? Start with good quality content about your brand, wrap it around a nice design, and then hit the send button. Well…
What are the ingredients of a good email marketing campaign? Start with good quality content about your brand, wrap it around a nice design, and then hit the send button….
Have you ever tried signing up for a coupon, or anything else really, by using a fake email address only to have the form immediately turn red and get a…
Email marketing remains an extremely effective communications tool and is widely used in a wide variety of industries. Year after year, email continues to prove itself as one of the…
It’s not a surprise that deliverability has always been a struggle for email marketers. You’ve probably come across many articles like this one with advice about how to improve your…
What are Email Phishing Scams? Email phishing scams are one of the most dangerous threats in the email world today and humans happen to be the easiest bait. But what…
Today everyone has an email address, whether it is used for communicating with friends, family, or for business. According to Inc.com, there is 4.6 billion email address in the world…
Your marketing team has been working very hard on the new email campaign, but as you’re completing the final touches you realize you haven’t updated your email lists in a…