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How to Improve Customer Data Intelligence in Sports and Entertainment Industries
  Two years ago, the sports and entertainment industry had to scramble due to canceled shows and...
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Email Marketing Academy: 4 Great Resources to Improve your Email Marketing Knowledge
When Webbula's Jenna Devinney asked me to contribute to Webbula’s blog, I was honored. Jenna is a...
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Dispelling the Myth that Email Verification and Hygiene isn’t Needed with Double Opt-In
I recently came across a thread on LinkedIn that sparked the topic for this article. As I scrolled...
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8 Types of Email Spam Traps Every Marketer Should Know
Few phrases can cause an email marketer as much trepidation as "spam trap." These hidden,...
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Email List Health:12 Email Threats Hiding in Your Email List
  Halloween is a few weeks away, and trailing just behind is the biggest time of the year for email...
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3 Benefits of a Bulk Email Validation Service
What is Bulk Email Validation?  A bulk email validation service is a real-time server ping that...
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3 Ways a Reverse Email Append Can Help Your Business
  What is a reverse email append? A reverse email append is when an opted-in, consenting, and,...
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Use Email Metrics For Diagnostics, Not Just Performance Measurement
One of the things that has always attracted people to email marketing is how measurable the...
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Harnessing the Intimacy of Email in a Post-Covid Retail World
Friends, I have seen the future of retail, and it is digital and direct-to-consumer. No, I’m not...
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Why 52% is Not Accurate Enough
  “To bring value, you must be better than a coin flip." - My Father.   DELIVERING VALUE My father...
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