Hello from the future! Check out our new podcast episode and compare how much of this 2023 blog holds up. Not sure if you’ve heard, but 2023 is going to…
Relative Articles Email Marketing isn’t Easy – It’s Complex – How to build a successful email program Email Sender Reputation – Your Company’s FICO Score IP Warming Basics –…
We at Webbula understand the importance of partnerships and the relationships we develop from them. That’s why we want to give the stage to the partners that are integral…
I am a 20 year advertising industry veteran that has worked for media properties such as WebMD and Disney, and have recently shifted over to the data programmatic space…
What is a Reputation Check? To determine the trustworthiness of a sender, ISPs have multiple methods they can use. IP and domain records are two of those techniques that should…
Have you ever wondered what a poor email reputation is? Before we delve into this concept, it’s important to review the basics of email reputation first. What is sender reputation?…
First and foremost, I love marketing and what I do! I have always been fascinated by systems built around human desires, motivations, and perceptions. Early on, that was in politics…
Reducing customer churn is important, especially for organizations that use a membership or subscription revenue model like nonprofit groups, associations and software-as-a-service companies. Fortunately, email marketing is an excellent tool…
Two years ago, the sports and entertainment industry had to scramble due to canceled shows and events. At the time, it was hard to determine when fans could get back…
I recently came across a thread on LinkedIn that sparked the topic for this article. As I scrolled through, I was concerned by how many email marketers believe double opt-In…
An effective marketing automation strategy drives lead generation and the shortest path to purchase. Leveraging the right marketing automation software in your sales and marketing efforts plays a role in: lead…
Jack comes to Webbula with 25 years of experience in building companies, leading teams, and driving market share in pioneering innovative products and technology solutions across multiple industries including email….
What is Bulk Email Validation? A bulk email validation service is a real-time server ping that verifies that a number of recipient account mailboxes exist, are currently active, and are…
A few months ago, I was reviewing a client’s May email send schedule; most of it was made up of the campaigns we’d been planning together since the beginning of…
There’s a lot of concern from email marketers about Apple Mail Privacy Protection implementation in September, killing email open rate as a trackable email campaign metric. Before you hit…
Are You Smarter Than An Email Expert? Play our new game show and find out! Winners claim bragging rights and the chance to nominate an email expert for a future…
Are You Smarter Than An Email Expert? This special edition was broadcasted live during Email on Acid’s SplatFest Event, and the audience could play along!
Are You Smarter Than An Email Expert? Play our new game show and find out! Winners claim bragging rights and the chance to nominate an email expert for a future…
Are You Smarter Than An Email Expert? Play our new game show and find out! Winners claim bragging rights and the chance to nominate an email expert for a future…
Are You Smarter Than An Email Expert? Play our new game show and find out! Winners claim bragging rights and the chance to nominate an email expert for a future…
Don’t burn bridges with a complicated unsubscribe process. Leave the road open for customers to find their way back.
Publish Date November 5, 2019. Updated on March 21, 2022 There is no doubt that a big pain marketers face is having to string together data from multiple sources to…
“To bring value, you must be better than a coin flip.” – My Father. Delivering Value My father was not only a brilliant man but an inspiration, and…
Email marketing is widely acknowledged as having the highest ROI across marketing activities for most companies. But that reputation has led some companies to put their email programs on autopilot,…
I have a confession to make. I was an email volume junkie. Some would have even called me a spammer. I wasn’t purposely doing email wrong. I was doing…
Post from March 2016. Updated on April 14, 2020 Political campaigns have spent increasingly higher amounts on digital ad campaigns over the last several elections. According to Tech for Campaigns,…
There are few phrases that can cause an email marketer as much trepidation as “spam trap”. Countless hours of work can explode unexpectedly and lead to a damaged sender reputation,…
Trendline and Webbula The last quarter of the year is the busiest and most competitive time for email marketers. To ensure your email campaigns are reaching the inbox and your…