Category

email data

Harnessing the Intimacy of Email in a Post-Covid Retail World
Friends, I have seen the future of retail, and it is digital and direct-to-consumer. No, I’m not...
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How to Get Your Data Ready for Your Next  Customer Data Platform
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Why 52% is Not Accurate Enough
  “To bring value, you must be better than a coin flip." - My Father.   DELIVERING VALUE My father...
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Email Marketers: Are You Thinking “Outside of the Box”?
Email marketing is widely acknowledged as having the highest ROI across marketing activities for...
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Confessions of a Reformed Email-Volume Junkie
  I have a confession to make. I was an email volume junkie. Some would have even called me a...
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A Road Trip to Clean Email Data
  Whether you have been in the email marketing industry for five weeks or 15 years, we all have a...
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How to Gain an Edge on Voter Data to Maximize Political Campaign Success
Post from March 2016. Updated on April 14, 2020 Political campaigns have spent increasingly higher...
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Data Gurus Podcast: Email is Here to Stay
Special thanks to Sima Vasa and Infinity Squared for allowing us to be a guest on their Data Gurus...
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Webbula at Home: Adjusting to Our New Workspace
Like many around the world, the Webbula office headquarters in Pittsburgh have been dormant, and...
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Digital Marketing in the New Normal
  Marketers are relying more on the digital marketing channel in light of other demand channels...
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