Category

email addresses

How to Get Your Data Ready for Your Next CDP
Publish Date November 5, 2019. Updated on November 3, 2020 There is no doubt that a big pain...
Read More
Why 52% is Not Accurate Enough
  “To bring value, you must be better than a coin flip." - My Father.   DELIVERING VALUE My...
Read More
Email Marketers: Are You Thinking “Outside of the Box”?
Email marketing is widely acknowledged as having the highest ROI across marketing activities...
Read More
Dispelling the Myth that Email Verification and Hygiene isn’t Needed with Double Opt-In.
I recently came across a thread on LinkedIn that sparked the topic for this article. As I...
Read More
Confessions of a Reformed Email-Volume Junkie
  I have a confession to make. I was an email volume junkie. Some would have even called me a...
Read More
A Road Trip to Clean Email Data
  Whether you have been in the email marketing industry for five weeks or 15 years, we all have...
Read More
The Email Marketing Show with Special Guest, Steve Wagner
Special thanks to Rob and Kennedy for allowing us to be a guest on The Email Marketing Show. In...
Read More
Digital Marketing in the New Normal
  Marketers are relying more on the digital marketing channel in light of other demand channels...
Read More
Third Party Data Is Not Dead Because of Customer Data Platforms. Here’s Why 
Over the past few years, the industry buzz has been about the rise of Customer Data Platforms...
Read More
2020 Data Privacy Day Tips for Small Businesses
As a marketer, you know that having valuable information on your customers is important, but...
Read More