Category

email addresses

How Email Marketers Prepare to Say So Long to Apple Mail Tracking Pixels
  There’s a lot of concern from email marketers about Apple Mail Privacy Protection...
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Metrics Series: 6 Ways Customer Lifetime Value Can Drive Email Marketing Strategy
  For 2021, Webbula is launching a series of blog posts about email marketing metrics. We have...
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9 Favorite Lessons From 20 Years in the Email Marketing Industry
  There are a lot of disadvantages to getting older but there are also some benefits such as...
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Click-to-Open Rate - The Best Measurement of Email Engagement
For 2021, Webbula is launching a series of blog posts about email marketing metrics. We have a...
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Inactive Email Subscribers: Measure and Minimize Instead of Reactivating
For the new year, Webbula is launching a series of blog posts about email marketing metrics. We...
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Webbula partners with Truthset and the ANA AIMM to execute benchmark multicultural consumer data quality
Published on November 17, 2020 From PRWeb Webbula, The Data Solutions Experts, is honored to...
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How to Get Your Data Ready for Your Next CDP
Publish Date November 5, 2019. Updated on November 3, 2020 There is no doubt that a big pain...
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Why 52% is Not Accurate Enough
  “To bring value, you must be better than a coin flip." - My Father.   DELIVERING VALUE My...
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Email Marketers: Are You Thinking “Outside of the Box”?
Email marketing is widely acknowledged as having the highest ROI across marketing activities...
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Dispelling the Myth that Email Verification and Hygiene isn’t Needed with Double Opt-In.
I recently came across a thread on LinkedIn that sparked the topic for this article. As I...
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