Category

data quality

3 Marketing Automation Strategies for Sustaining Success
An effective marketing automation strategy drives lead generation and the shortest path to...
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How to Improve Cross-Channel Marketing with Data Enhancement
The ability to provide a seamless experience for your customers and reach them on their phones...
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Naughty or Nice: How Did Your Black Friday and Cyber Monday Emails Actually Do?
For 2021, Webbula is launching a series of blog posts about email marketing metrics. We have a...
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A Guide: The Difference Between Zero, First, Second, & Third-Party Data
Recent developments around data privacy and data collection have made marketers everywhere start...
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3 Ways a Reverse Email Append Can Help Your Business
  What is a reverse email append? A reverse email append is when an opted-in, consenting, and,...
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Third-Party Data and How it Benefits Marketers
Data is a part of our daily lives. It is collected from a variety of sources. It's is collected...
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IP Warming 101 Basics: Shared or Dedicated IPs
In this article we'll look at: 
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Metrics Series: 6 Ways Customer Lifetime Value Can Drive Email Marketing Strategy
  For 2021, Webbula is launching a series of blog posts about email marketing metrics. We have...
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Click-to-Open Rate - The Best Measurement of Email Engagement
For 2021, Webbula is launching a series of blog posts about email marketing metrics. We have a...
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Here we Grow Again - Melissa McGaughey, Director of Marketing
Melissa brings nearly a decade of experience in inbound marketing and team leadership. With an...
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