Webbula Blog | data quality

3 Marketing Automation Strategies for Sustaining Success

By The Webbula Team

An effective marketing automation strategy drives lead generation and the shortest path to...

How to Improve Cross-Channel Marketing with Data Enhancement

By The Webbula Team

The ability to provide a seamless experience for your customers and reach them on their phones...

Naughty or Nice: How Did Your Black Friday and Cyber Monday Emails Actually Do?

By Magan Le

For 2021, Webbula is launching a series of blog posts about email marketing metrics. We have a...

A Guide: The Difference Between Zero, First, Second, & Third-Party Data

By Melissa McGaughey

Recent developments around data privacy and data collection have made marketers everywhere start...

3 Ways a Reverse Email Append Can Help Your Business

By Jenna Devinney

What is a reverse email append? A reverse email append is when an opted-in, consenting, and,...

Third-Party Data and How it Benefits Marketers

By The Webbula Team

Data is a part of our daily lives. It is collected from a variety of sources. It's is collected...

IP Warming 101 Basics: Shared or Dedicated IPs

By Yanna-Torry Aspraki, and Sergey Syerkin

In this article we'll look at:

Metrics Series: 6 Ways Customer Lifetime Value Can Drive Email Marketing Strategy

By Emma Warrillow, & Tammi Miller

For 2021, Webbula is launching a series of blog posts about email marketing metrics. We have...

Click-to-Open Rate - The Best Measurement of Email Engagement

By Betsy Grondy

For 2021, Webbula is launching a series of blog posts about email marketing metrics. We have a...

Here we Grow Again - Melissa McGaughey, Director of Marketing

By The Webbula Team

Melissa brings nearly a decade of experience in inbound marketing and team leadership. With an...

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data quality

3 Marketing Automation Strategies for Sustaining Success

How to Improve Cross-Channel Marketing with Data Enhancement

Naughty or Nice: How Did Your Black Friday and Cyber Monday Emails Actually Do?

A Guide: The Difference Between Zero, First, Second, & Third-Party Data

3 Ways a Reverse Email Append Can Help Your Business

Third-Party Data and How it Benefits Marketers

IP Warming 101 Basics: Shared or Dedicated IPs

Metrics Series: 6 Ways Customer Lifetime Value Can Drive Email Marketing Strategy

Click-to-Open Rate - The Best Measurement of Email Engagement

Here we Grow Again - Melissa McGaughey, Director of Marketing