An effective marketing automation strategy drives lead generation and the shortest path to purchase. Leveraging the right marketing automation software in your sales and marketing efforts plays a role in: lead…
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Marketers and advertisers need reliable, accurate audience data for cross-device campaigns—like ad targeting, retargeting, marketing automation, email, and more. Traditionally, marketers have used cookies to learn about prospects online. But…
In these unprecedented times, reaching healthcare professionals is in very high demand. Brands want to offer exclusive deals, discounts, coupons, and other ways to show their thanks and appreciation. Webbula’s...
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Post from March 2016. Updated on April 14, 2020 Political campaigns have spent increasingly higher amounts on digital ad campaigns over the last several elections. According to Tech for Campaigns,…
What is California Consumer Privacy Act (CCPA)? Established in June 2018, the California Consumer Privacy act was created to establish a comprehensive privacy regulation in the state of California. The...
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Are you a Marketer using facebook campaigns but don’t quite have enough data? You’re in the right place. In this article, you will hear how Webbula will help you bridge...
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Personalization is like the golden ticket for marketers, everyone wants it but is it really that easy? With artificial intelligence (AI) expanding, such as voice text features, smart personal assistants...
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Customization and Personalization, we hear these words a lot, and we often hear people using these as if they have the same meaning. But do they really? There is a...
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Marketing automation is a proven tactic for driving lead conversion and the shortest path to purchase. But if you’re not getting the great results you hoped for, your data might…
There’s an old saying: If you keep doing what you’re doing, you’ll keep getting what you’re getting. When you repeatedly market to the same list and the same demographics, your…
Webbula, the industry’s most comprehensive data quality provider, announces the expansion of its data vault with 120 million additional email addresses and 268 million new mobile phone numbers through new…
Webbula is pleased to announce the integration of Webbula’s more than 200 million mobile device IDs into Oracle Advertising’s BlueKai Marketplace. This new integration expands upon Webbula’s current data offering…
As a savvy marketer, you’re probably taking steps to know your audience on a deeper level. Maybe you gather details on demographics and purchase history. Perhaps you use modeling to…
As a savvy marketer, you’re probably taking steps to understand your audience on a deeper level. Maybe you gather details on demographics and purchase history. Perhaps you use modeling to…
You’ve worked hard to build a quality in-house list through subscribers, transactions, and lead generation, but limited insights mean limited revenue and relevancy. Imagine if you had even more information about...
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Two types of data face off on the ice. Which will be victorious for your marketing? Marketers and advertisers need reliable, accurate audience data for cross-device campaigns—like ad targeting, retargeting,…
Achieving a cross-channel understanding of the customer is challenging with constantly evolving technologies and an infinite choice of data providers. Data is a powerful tool for marketers and advertisers, enabling…
As a business, you provide a valuable product or service to your customers, but are you targeting the right individuals with value? By utilizing a differentiated data asset that goes…
WEXFORD, Pa., Feb. 11, 2016 – Webbula announces a strategic data integration with LiveRamp, the leader in data onboarding and connectivity services, to increase the availability of its audience data…
