What is CRM data integrity and why does it matter? Data integrity is defined by database.guide as the accuracy and consistency of data. As the Data Solutions Experts, we’d add…
Marketers and advertisers need reliable, accurate audience data for cross-device campaigns—like ad targeting, retargeting, marketing automation, email, and more. Traditionally, marketers have used cookies to learn about prospects online. But…
Published on November 17, 2020 From PRWeb Webbula, The Data Solutions Experts, is honored to assist AIMM with its mission and is proud to partner with Truthset to effectively…
“To bring value, you must be better than a coin flip.” – My Father. Delivering Value My father was not only a brilliant man but an inspiration, and…
Post from March 2016. Updated on April 14, 2020 Political campaigns have spent increasingly higher amounts on digital ad campaigns over the last several elections. According to Tech for Campaigns,…
Unlock the Potential of your Data with a Data Append Service In the past some marketers have had a bad taste in their mouth in regards to data append service….
Email Marketing can be an inexpensive way to reach your customers and prospects. Who wouldn’t want to take advantage of this tactic to gain more business and generate a healthy…
The power of Webbula’s Automotive Data drives targeted marketing campaigns, compliance-based rebate and recall outreach programs, direct mail, call-center outreach, and much, much more. With over 114 million automotive records,…
There’s an old saying: If you keep doing what you’re doing, you’ll keep getting what you’re getting. When you repeatedly market to the same list and the same demographics, your…
Webbula is pleased to announce the integration of Webbula’s more than 200 million mobile device IDs into Oracle Advertising’s BlueKai Marketplace. This new integration expands upon Webbula’s current data offering…
As a savvy marketer, you’re probably taking steps to know your audience on a deeper level. Maybe you gather details on demographics and purchase history. Perhaps you use modeling to…
As a savvy marketer, you’re probably taking steps to understand your audience on a deeper level. Maybe you gather details on demographics and purchase history. Perhaps you use modeling to…
Two types of data face off on the ice. Which will be victorious for your marketing? Marketers and advertisers need reliable, accurate audience data for cross-device campaigns—like ad targeting, retargeting,…
Achieving a cross-channel understanding of the customer is challenging with constantly evolving technologies and an infinite choice of data providers. Data is a powerful tool for marketers and advertisers, enabling…
As a business, you provide a valuable product or service to your customers, but are you targeting the right individuals with value? By utilizing a differentiated data asset that goes…
WEXFORD, Pa., Feb. 11, 2016 – Webbula announces a strategic data integration with LiveRamp, the leader in data onboarding and connectivity services, to increase the availability of its audience data…
WEXFORD, Pa., Jan. 8, 2016 – Webbula, the most comprehensive data quality platform on planet Earth, has launched a new premium B2B data offering within Lotame’s Data Management Platform. The…