Oracle Advertising has recently announced a new Premier Data Provider program. The program has been designed to make the process for media buyers easier to classify the finest, applicable and unique datasets within today’s business of programmatic exchanges.
Webbula- The Data Solutions Experts are proud to be a part of Oracle Advertising as a Premier Data Provider.
Webbula’s data assets which will be delivered via the Oracle Advertising to Target Individuals, Increase Ad Relevance and Create Revenue Streams based on self-identified cross-channel behaviors, not modeled assumptions.
Through the Oracle Advertising collaboration, marketers can combine our data which includes Demographic, B2B, Automotive, Political, Financial, and Interest Segments and combines these data types with other behavioral data to build custom target audiences.
This program will help eliminate the confusion caused by the abundance of options marketers and programmatic buyers are facing to understand which data provider has the best data for their specific campaigns.
“We’re honored to be named one of only 18 data companies in the world by Oracle, an organization who maintains the highest levels of data quality and innovation, as a part of this launch of the Premier Data Provider Program,” says Webbula Chief Operating Officer Douglas Egeth.
Truth in data is Webbula’s passion and we’ve worked with Oracle over the last several years to help marketers provide accuracy and transparency through our multi-method hygiene and data enhancement services. We do this by helping our clients identify and mitigate deliver threats, append data lists for email campaigns, and create actionable audiences for online ad serving. We are an Oracle Advertising Premier Data Provider based on proven client demand and a like-minded approach to data-driven marketing excellence and quality.
Webbula CEO Vince Cersosimo adds “ Webbula couldn’t be more excited to be part of Oracle's commitment to provide marketer’s high-quality data solutions that allow them to meet their business objectives. Our focus remains on providing industry-leading data solutions that navigate hazards and increase return on investment”.
Everyone here at Webbula is ecstatic to be partnered with Oracle to help build certainty and clarity within the Advertising marketplace.
Marketers, are you interested in learning more about how the Oracle Advertising to better reach their target audiences? Visit https://cloud.oracle.com/data-cloud.