How to Improve your Email Sender Reputation with Email Hygiene


What are the ingredients of a good email marketing campaign? Start with good quality content about your brand, wrap it around a nice design, and then hit the send button. Well sure, but that’s forgetting a lot of work that has to go into making a good email campaign successful.

Before you even think about hitting the send button.  Writing, editing, writing more, editing some more, creating the layout,and design, and  - perhaps most importantly - managing your subscriber list. 

Managing your subscriber list and email address acquisition processes is crucial to maintaining your email sender reputation. Without proper practices in place, you likely have hidden, active email threats within your contact database.

Because if you do, that’s a good way to damage your email sender reputation. According to Return Path, email isn’t delivered 83% of the time, and that’s because of poor email sender reputation.


What is an email sender reputation?

Email sender reputation is like your credit score, or your GPA, except for email delivery. Your credit score is dictated, among other things, by whether you’re paying off your accounts in a timely manner. For your GPA, you are trying to get good grades in order to keep up a high GPA. So, when you send emails, you are being measured by a sender reputation. The better your sender reputation the better your deliverability.

Email sender reputation measures how often you send, how many emails you send, the bounces that occur, spam traps hit, as well as some other factors. These results are based on your IP or domain. The sender reputation number tells you how often you are hitting someone’s inbox or getting bounced into a spam folder. If you do not have a dedicated IP, and have a shared IP,  your low sender or domain reputation may not be your fault. Keep that in consideration when analyzing your email sender reputation. 


How can you damage your email sender reputation?

If you’re sending to a list that hasn’t been run through an email threat detection solution, you are asking for your email sender reputation to encounter some challenges. 

To learn more information about hidden email threats that can damage your reputation, check out our recent blog post, What’s hiding in your email lists? 


Who measures your email sender reputation?

Senderscore is the most common site to check your sender reputation score, but there are other many sites that provide their own methodology for calculating sender reputation such as 250ok, Senderbase, Trusted Source, and ReputationAuthority. 


How do you improve your email sender reputation?

There are many ways you can improve your email sender reputation. Being consistent with sending out your emails is a great place to start. If you’re sending out 3,000 emails one day and 120,000 emails another day, and then decide to not send anything for weeks or months at a time, this inconsistency can damage your email sender reputation.


Your IP and / or domain may not be ready either, so instead of sending out a giant blast of emails, start with a shorter amount for a warm-up. It is much better to slowly ramp up and discover what problems you may run into, before dropping thousands of emails. Test the waters first. 

If you’re email sender reputation is damaged already, our Email Intelligence Report can help uncover email acquisition and deliverability challenges so that your marketing team can start to address them. 

Email threats are a ticking time bomb,  ready to explode on you at any minute. There are hidden email threats in your lists ready to damage your ability to use your data properly, directly affect revenues, and of course damage your email sender reputation. 

Threats that email verification alone can’t detect, such as disposable domains, bots, blocklisted emails, and more could be hiding in your email list.

At Webbula, we have the power and resources to flag these hidden email threats. Webbula not only detects valid and invalid emails using verification but our email threat detection flags the hidden threats other verification providers can’t uncover for you. 

To learn more about if email hygiene is right for you. Read the Complete Guide to Email Hygiene. 


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