How Marketers are using Data Enrichment to Recover from COVID-19

 

How Marketers are using Data Enrichment to Recover from COVID-19

In the past, marketers have had a negative opinion about data appending, especially regarding appending of email. Marketers would often find providers giving significant amounts of inaccurate or falsely positioned data, creating a fair amount of distrust.

Modern data enrichment has gotten more scientific with data modeling efforts touting advancement in accuracy. We’ve seen how COVID-19 has altered models in ways yet to be felt by those utilizing it. Combine that with the business impacts of the pandemic to company's bottom lines and corresponding marketing initiatives, data source reliability is essential.

Check out the article at OnlyInfluencers.com

 

Verify, Protect and Grow Your Database