All Posts By

Loren McDonald

9 Favorite Lessons From 20 Years in the Email Marketing Industry
  There are a lot of disadvantages to getting older but there are also some benefits such as...
Read More
Inactive Email Subscribers: Measure and Minimize Instead of Reactivating
For the new year, Webbula is launching a series of blog posts about email marketing metrics. We...
Read More
Use Email Metrics For Diagnostics, Not Just Performance Measurement
One of the things that has always attracted people to email marketing is how measurable the...
Read More
Email Marketers: Are You Thinking “Outside of the Box”?
Email marketing is widely acknowledged as having the highest ROI across marketing activities...
Read More