All Posts By

Loren McDonald

9 Favorite Lessons From 20 Years in the Email Marketing Industry
  There are a lot of disadvantages to getting older but there are also some benefits such as...
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Inactive Email Subscribers: Measure and Minimize Instead of Reactivating
For the new year, Webbula is launching a series of blog posts about email marketing metrics. We...
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Use Email Metrics For Diagnostics, Not Just Performance Measurement
One of the things that has always attracted people to email marketing is how measurable the...
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Email Marketers: Are You Thinking “Outside of the Box”?
Email marketing is widely acknowledged as having the highest ROI across marketing activities for...
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