All Posts By

Komal Helyer

How Zero-Party Data will Drive Personalisation this Year and Beyond

How Zero-Party Data will Drive Personalisation this Year and Beyond

By Komal Helyer

Consumers are becoming savvier about how brands use their personal data. From how their data is...

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6 Ecommerce Business Metrics E-tailers Should Focus On For a Successful Festive Season

6 Ecommerce Business Metrics E-tailers Should Focus On For a Successful Festive Season

By Komal Helyer

The festive season is creeping up on us. Whether we are ready for it or not.

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