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Getting More from Your Subject Line Testing: Case Study with a 43% Increase in RPME
I’m not a fan of how many email marketers do subject line testing. For many it’s almost an...
3 Last-Minute Tips to Get All the Revenue You Can from Your Holiday 2021 Email Marketing Campaigns
5 Good Reasons Why You Should Never Send Just One Email
A few months ago, I was reviewing a client’s May email send schedule; most of it was made up of the...
How to Leverage Open and Click Reach Rates in Email Marketing
For the new year, Webbula is launching a series of blog posts about email marketing metrics. We...
3 Ways to Boost the ROI on Your Holiday 2020 Email Marketing
I started my career in online marketing, but a few years in, I spent about 6 years managing both...
3 Keys to Success with Multi-Effort Email Series
Multi-effort email series, sometimes called drip campaigns, are one of the most powerful tools in...
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