Ask the Experts: What is Your Best Advice for Someone Working in Email Marketing?

For 2021, Webbula launched a video series where we sit down with email industry experts to discuss various topics within the email marketing world. 

Each month, Webbula introduces a new lineup of email experts with a new topic. Thank you to every email expert who participated in this video series and provided advice to other email marketers. 

• Tom Blijleven
• Betsy Grondy
• Lisa S. Jones
• Randy Levy
• Emily McGuire
• Samar Owais
• Tejas Pitkar
• Tom Wozniak

There's value in everything you do. Whether you send a newsletter for your brand or help improve your authentication. 

Tom Blijleven

Marketer, Flowmailer

Be agile. If we learned anything from 2020 as email marketers we need to be able to be ready and flex at any moment. Don't be stuck in a routine and send emails on only Tuesdays and Thursdays. 

Betsy Grondy

Senior Email Marketing Manager, Blackhawk Network

You are in an amazing industry that impacts the world. It's an incredible responsibility. It's an incredible honor. Continue to personalize the experience. Continue to be empathetic, and humanize the experience. 

Lisa S. Jones

Chief EyeMail Offer, EyeMail. Inc.

Innovate. Take chances and don't be afraid to fail.  Going back 20 years, something that hasn't changed is testing.

Randy Levy

Chief Revenue Officer, Zembula

If you haven't yet, start thinking about how your email marketing is received from a user perspective. This helps advocate for changes in strategy from your company. 

Emily McGuire

Founder of Flourish & Grit

Don't be afraid to experiment and fail. You won't know what idea will work until you test it out. Failure teaches you way more than success does. 

Samar Owais

Email Strategist & Conversion Copywriter

Be a generalist before you become a specialist. Don't try to be one-dimensional in your approach to email marketing. Explore all of email: HTML, copywriting, product marketing, deliverability, and more.

Tejas Pitkar

Senior Product Evangelist, Netcore Cloud 

Email Marketing is a very broad channel, but there is a lot of different types of email. Becoming very well-versed in transactional, informational, customer retention, and customer acquisition style emails can be very valuable for anyone in the space. 

Tom Wozniak

Head of Marketing, OPTIZMO 

If you enjoyed this post, be sure to look for future posts in this video series by signing up for our weekly newsletter!

Past Question:

	March: "How Has Email Changed Since Covid? What Should We Prepare For In 2021? "
	April: "Now that Apple, Firefox, and Google announced they are phasing out third-party cookies, what does this mean for email?"
	May: "What is the most valued but underrated tactic in email marketing? "
	June: Gmail:" Promotional Tab vs. Primary Tab: Is one more important? "
	July :"If you could only use two email metrics which two would you use and why? "
	August: " What are your top learnings from holiday 2020? "
	September:" What is the biggest issue you see email marketers face? How do you advise them to fix it? "