For 2021, Webbula launched a video series where we sit down with email industry experts to discuss various topics within the email marketing world.
Each month, Webbula introduces a new lineup of email experts with a new topic. Thank you to every email expert who participated in this video series and provided advice to other email marketers.
- Tom Blijleven
- Betsy Grondy
- Lisa S. Jones
- Randy Levy
- Emily McGuire
- Samar Owais
- Tejas Pitkar
- Tom Wozniak
There's value in everything you do. Whether you send a newsletter for your brand or help improve your authentication.
Be agile. If we learned anything from 2020 as email marketers we need to be able to be ready and flex at any moment. Don't be stuck in a routine and send emails on only Tuesdays and Thursdays.
Senior Email Marketing Manager, Blackhawk Network
You are in an amazing industry that impacts the world. It's an incredible responsibility. It's an incredible honor. Continue to personalize the experience. Continue to be empathetic, and humanize the experience.
Lisa S. Jones
Chief EyeMail Offer, EyeMail. Inc.
Innovate. Take chances and don't be afraid to fail. Going back 20 years, something that hasn't changed is testing.
Chief Revenue Officer, Zembula
If you haven't yet, start thinking about how your email marketing is received from a user perspective. This helps advocate for changes in strategy from your company.
Founder of Flourish & Grit
Don't be afraid to experiment and fail. You won't know what idea will work until you test it out. Failure teaches you way more than success does.
Email Strategist & Conversion Copywriter
Be a generalist before you become a specialist. Don't try to be one-dimensional in your approach to email marketing. Explore all of email: HTML, copywriting, product marketing, deliverability, and more.
Senior Product Evangelist, Netcore Cloud
Email Marketing is a very broad channel, but there is a lot of different types of email. Becoming very well-versed in transactional, informational, customer retention, and customer acquisition style emails can be very valuable for anyone in the space.
Head of Marketing, OPTIZMO
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