Ask the Email Expert: Email Changes Since Covid & 2021 Preparedness

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For the new year, Webbula is launching a video series where we sit down with email industry experts to discuss various topics within the email marketing world. 

Each month, Webbula will introduce a new line up of email experts with a new topic. Thank you to every email expert who participated in this video series to provide advice to other email marketers. 

 

Brands that have a national footprint couldn’t batch and blast due to different covid restrictions around the U.S.

B2B marketers should be cautious about and hygiene their list before they send from their datasets that haven’t been touched since March. 

ChuckDavis_#9covid

 

Chuck Davis

Chief Revenue Officer, Webbula 

   twitter

 

 

Covid brought out true empathy in companies. Brands and segments are full of people and we have to strive to get better at understanding them.

SamanthaIodice_#9

 

Samantha Iodice

Founder + Chief Geek, The Sauce Experience

   twitter

 

 

The old standard of sending an email at a specific time and day is over. Covid has created the opportunity to connect at different times, and this year we should focus on empathetic messaging.

LisaSJones_#9

 

Lisa S. Jones

Chief EyeMail Officer, EyeMail, Inc.

   twitter

 

 

Email has changed in that people are sending more emails. Brands should humanize, harmonize, and empathize.


AndrewKordek#9

 

Andrew Kordek

VP of Customer Engagement, iPost

   twitter

 

 

Brands who thought they were customer-centric found they were not really at all.

Don’t be too attached to predictions and plans, focus on our agility, and harness data better for personalization.

Gavin_Laugenie_#9_1a-1

 

Gavin Laugenie

Head of Strategy & Insights at dotdigital

   twitter

 

 

Reliance on email has increased dramatically and brands made it easier to maintain subscriptions. 

2021 will be the year of the ESP RFP.

Chris_Marriott_#9_1

 

Chris Marriott

President & Founder, Email Connect LLC.

   twitter

 

 

People have started to live in their inbox more than ever and they are looking for messages from the brands that they love.

Put your customers first, make more of an effort to build a connection.

Samar_Owais39

 

Samar Owais

Email Strategist & Conversion Copywriter

   twitter

 

 

Consumers have changed and the way they have absorbed information hasn't changed. Marketers have to prepare for that continued change.

Be flexible, nimble, and agile in your mindset as well as your processes. If you can’t be nimble, be smart.

KathPay_#9

 

Kath Pay

Founder & CEO Holistic Email Marketing

   twitter

 

If you enjoyed this post, be sure to look for future posts in this video series by signing up for our weekly newsletter!

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April: "Now that Apple, Firefox, and Google announced they are phasing out third-party cookies, what does this mean for email?" Watch here. 
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May: "What is the most valued but underrated tactic in email marketing?" Watch here. 

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