12 Email Experts Share Their Holiday Marketing Tips'

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It's officially September! Which means you’re starting to gear up your email campaign strategies for the upcoming holidays. But for 2020, things are going to look a little different.  

We’ve gathered a few email experts to give tips to help you navigate through the upcoming challenges of the holidays.

 

Send valuable content, and Authenticate your Emails (DMARC, DKIM, SPF)

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Yanna-Torry Aspraki

Email & Deliverability Specialist, Consultant, Speaker and Founder, Pleased to Mail You.


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Watch the Video Here. 

Get people excited, study your holiday audience, and stand out from the crowd. 

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Kate Barrett 

Founder, E-Focus Marketing

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Watch the Video Here. 

 

Retention is the name of the game, and you must prioritize your most loyal customers. 

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Jen Capstraw

Co-Founder,  Women of Email

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Watch the Video Here. 

 

Hope is not a strategy. Clean and enhance your data

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Chuck Davis

Chief Revenue Officer, Webbula 

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Watch the Video Here. 

 Set up wishlist campaigns, adjust cart abandonment campaigns, don't let responsive design slide, and minimize mistakes before the holiday season

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Betsy Grondy

Senior Email Marketing Manager, Email on Acid 

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Watch the Video Here. 

 

Prepare for more online shopping, shipping delays, financial differences, and more home-based activities

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Jeanne Jennings

Founder, Email Optimization Shop. General Manager, Only Influencers. Chair, Email Innovations Summit

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Watch the Video Here. 

 

Summer months  =  Gap analysis and deliverability review

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Genevieve Longtin

Email Wizard

Watch the Video Here. 

 

When in doubt ask for feedback, and don’t forget about best practices.

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Tejas Pitkar 

Product Marketing & Growth, Netcore

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Watch the Video Here

 

Prepare to market the newer online shoppers differently from your current shoppers. There will be a shift in consumer attitudes toward virtue signaling.

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Dela Quist

Founder, Alchemy Worx & Touchstone Intelligence Marketing

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Watch the Video Here

 

Survive the holidays as a sender: Avoid sender & recipient fatigue, and learn how to properly segment.

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Nathan She

Manager, Deliverability Strategy, Inbox Pros, A Trendline Company

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Watch the Video Here

 

Review what has changed, stay the same and learn how to pivot what you already had planned to support and help your subscribers. 

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Jenna Tiffany 

Founder & Strategy Director, Let’s Talk Strategy

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Watch the Video Here

 

The overall shape of the holidays will be different this year, causing an earlier start than in previous years. Prepare for more contingency plans, and improve your omni channels.

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Chad White

Head of Research, Oracle CX Marketing Consulting

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Watch the Video Here

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