It's officially September! Which means you’re starting to gear up your email campaign strategies for the upcoming holidays. But for 2020, things are going to look a little different.
We’ve gathered a few email experts to give tips to help you navigate through the upcoming challenges of the holidays.
- Yanna-Torry Aspraki, Pleased to Mail You
- Kate Barrett, eFocus Marketing
- Jen Capstraw, Women of Email
- Chuck Davis, Webbula
- Betsy Grondy, Email on Acid
- Jeanne Jennings, Email Optimization Shop
- Genevieve Longtin, Email Wizard
- Tejas Pitkar, Netcore
- Dela Quist, Alchemy Worx & Touchstone Intelligence Marketing
- Nathan She, Inbox Pros, A Trendline Company
- Jenna Tiffany, Let's Talk Strategy
- Chad White, Oracle CX Marketing Consulting
Send valuable content, and Authenticate your Emails (DMARC, DKIM, SPF)
Yanna-Torry Aspraki
Email & Deliverability Specialist, Consultant, Speaker and Founder, Pleased to Mail You.
Watch the Video Here.
Get people excited, study your holiday audience, and stand out from the crowd.
Kate Barrett
Founder, E-Focus Marketing
Watch the Video Here.
Retention is the name of the game, and you must prioritize your most loyal customers.
Jen Capstraw
Co-Founder, Women of Email
Watch the Video Here.
Hope is not a strategy. Clean and enhance your data
Chuck Davis
Chief Revenue Officer, Webbula
Watch the Video Here.
Set up wishlist campaigns, adjust cart abandonment campaigns, don't let responsive design slide, and minimize mistakes before the holiday season
Betsy Grondy
Senior Email Marketing Manager, Email on Acid
Watch the Video Here.
Prepare for more online shopping, shipping delays, financial differences, and more home-based activities
Jeanne Jennings
Founder, Email Optimization Shop. General Manager, Only Influencers. Chair, Email Innovations Summit
Watch the Video Here.
Summer months = Gap analysis and deliverability review
Genevieve Longtin
Email Wizard
Watch the Video Here.
When in doubt ask for feedback, and don’t forget about best practices.
Tejas Pitkar
Product Marketing & Growth, Netcore
Watch the Video Here
Prepare to market the newer online shoppers differently from your current shoppers. There will be a shift in consumer attitudes toward virtue signaling.
Dela Quist
Founder, Alchemy Worx & Touchstone Intelligence Marketing
Watch the Video Here
Survive the holidays as a sender: Avoid sender & recipient fatigue, and learn how to properly segment.
Nathan She
Manager, Deliverability Strategy, Inbox Pros, A Trendline Company
Watch the Video Here
Review what has changed, stay the same and learn how to pivot what you already had planned to support and help your subscribers.
Jenna Tiffany
Founder & Strategy Director, Let’s Talk Strategy
Watch the Video Here
The overall shape of the holidays will be different this year, causing an earlier start than in previous years. Prepare for more contingency plans, and improve your omni channels.
Chad White
Head of Research, Oracle CX Marketing Consulting
Watch the Video Here
